Many businesses in Washington state want to use renewable
energy. Starbucks, REI and Microsoft are
all iconic brands in the Pacific Northwest making big commitments to wind and
solar. Of the 65 companies that have signed the Corporate Renewable Energy
Buyers Principles, more than a dozen use substantial energy in Washington
state. Public sector energy users like King County and the Port of Seattle have
also committed to renewable power.
Nonetheless, Washington’s large energy buyers have found it
difficult to access renewable energy because nearly all buyers must go through
their utilities to buy energy. Those utilities still use at least some fossil
fuel-based sources.
Washington’s largest investor-owned utility, Puget Sound
Energy (PSE), yesterday announced that it will meet some of those needs with
Green Direct, a new renewable energy program, or green tariff. Green tariffs
are programs offered by electricity utilities that allow eligible customers to
buy energy from a renewable project as well as the Renewable Energy
Certificates (RECs) the customers have traditionally purchased.
PSE’s new tariff is the first of its kind, offering a model
for other utilities around the country to offer affordable renewable energy
through the grid to smaller, existing customers. Green Direct’s first
subscribers include commercial customers (REI, Starbucks, Target), local
governments (Anacortes, Bellevue, King County, Mercer Island and Snoqualmie)
and local institutions (Western Washington University and Sound Transit).
An Innovative Approach to Utility-Scale Renewable Energy
While some companies have added on-site renewables like solar
PV, it’s rarely enough to meet their total electricity needs. Companies
therefore look to the grid and their electricity utilities, which are regulated
by the Washington Utilities and Transportation Commission.
Called Green Direct, or Schedule 139, PSE’s program offers
customers a slice of a local, utility-scale renewable energy project that the
utility signed a long-term contract with. Customers who choose the Green Direct
program will pay a consistent price, even if PSE’s electricity rates rise over
time for other customers using traditional fossil fuel-based power.
This is a groundbreaking approach to utility-scale renewable
power. In October, WRI found that 10 green tariff options had been proposed or
implemented around the U.S., but they primarily enabled a single very large,
new customer to contract with a renewable energy project. PSE’s Green Direct
program is the first of a new, subscriber-style of tariff, offering smaller
customers a piece of a large renewable project. This will be the first green
tariff used by retailers and small governments.
In Colorado (see docket 16A-0055E) and Minnesota (see docket
15-985), Xcel Energy is developing similar programs called Renewable*Connect,
which won approval from state regulators this winter and will roll out to
customers in the coming months.
PSE and Xcel Energy’s approach reflects a historic advantage
for utilities: economies of scale. Utilities have always worked as demand
aggregators, collecting the buying power of many customers to build large,
centralized power plants that offer affordable rates. PSE and Xcel Energy’s
subscriber programs apply that same approach to renewable energy projects,
bringing together customer demand to deliver better prices for electricity than
smaller renewable energy projects.
Comparison: Utility Subscriber Programs versus Community
Solar
PSE and Xcel Energy’s subscriber programs are somewhat
similar to community solar or shared renewables programs, which are also
gaining popularity around the country. In those programs, many smaller
customers usually buy part of the community project and pay it off over time,
using the electricity from the project for their home or business to replace
some of the power they would usually purchase from their utility.
Green tariff subscriber programs have advantages that appeal
to Fortune 500 companies and other large buyers:
Utility subscriber projects are much larger-scale. Community
solar may be quite small — often still a “distributed” renewable energy project
less than 5 MW, enough to power about 800 homes. PSE is signing a contract for
130 MW of wind to support its Green Direct program. That’s enough to power more
than 32,000 homes, or a few large factories and sewage treatment plants. Many
large buyers need much more power than a shared renewables program is designed to
deliver, but are not large enough to contract a whole 130 MW facility alone.
Customers of utility subscriber programs pay a monthly bill,
rather than making a capital investment. Often, community solar programs
ask customers to “buy a brick,” or invest money to build the project. Most
large companies do not want to spend their capital on renewable energy
projects—rather, they prefer to pay an electricity bill each month that
includes the power from a renewable energy project. A utility or a private developer
will then invest capital in the project in return for those long-term payments.
Customers of utility subscriber programs do not accrue
a large bill credit for the power the project generates, as net-metered
customers with onsite solar or community solar shares often do. In a subscriber
program, customers pay for the power they use each month — at the cost of the
renewable project — like customers accessing electricity from traditional power
plants. This means that these projects are not subsidized by non-participating
customers, as sometimes happens in net-metering.
U.S. Utilities Look for Innovation
With the emergence of the first, large-scale
subscriber-based green tariff, other utilities can point their stakeholders and
regulators to this positive example. Expect similar utility programs to crop
up, providing new renewable energy at better prices to meet growing demand from
large buyers.
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