A recent survey conducted by Mercom Capital Group on renewable energy awareness in India finds that only 56 percent of Indian consumers have heard of ‘renewable energy’ or ‘clean energy.’ Further only 27 percent of customers have heard of ‘energy efficiency.’
Despite the low awareness, 71 percent of Indian consumers said they are willing to pay higher rates for electricity from renewable energy sources, according to the ‘India Renewable Energy Awareness Survey’ conducted on more than 500 commercial, residential and rural consumers in India.
Despite the low awareness, 71 percent of Indian consumers said they are willing to pay higher rates for electricity from renewable energy sources, according to the ‘India Renewable Energy Awareness Survey’ conducted on more than 500 commercial, residential and rural consumers in India.
