As the state’s solar market contracts painfully, business
leaders are wondering how they’ll survive.
For anyone in sales, there are two existential questions
that need to be posed and answered: What's the market for what you're peddling,
and how much market share can you expect to capture?
As the once-thriving rooftop solar industry in Hawaii
painfully contracts, businesses like mine and others are being forced to
seriously ponder those two questions.

